Internet MooLa

Establishing your own E-commerce site is not like what it used to be. There are thousands of competitors that all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn’t expect profit. We have a start-up capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Things You Should Monitor On Your Website

Every business needs to know how it is doing. That's the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming – or being able to stop the slide.

As a Webmasters,  you should monitor your websites. Most of these can be classified as traffic related or server performance related. Here is my top ten list.

You Should Monitor Website Traffic - Always!

You Should Monitor Traffic Totals.
You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.

You Should Monitor Referrers.
It's not enough just to know how many visitors you are getting. You need to know where they are coming from. I discovered I was getting a lot of visitors from a Thanksgiving site. They were all being funneled into my Thanksgiving Happiness article. Suddenly I knew I should get more links from other Thanksgiving sites. Valuable information.

You Should Monitor Searches.
Much to my surprise, my happiness site started getting a ridiculous number of hits from the search for "hairdressers". It just so happens I wrote a humor column on a hairdresser experience. I was surprised to see it getting so much traffic for such a generic, competitive search term. If that had been a term of a little more relevance for me, this information would have lead me to properly optimize the page and get even more traffic.

You Should Monitor Pages Viewed Per Visit.
If people visit only one page per visit, you have some work to convince them to visit more pages, like those that make you money.

You Should Monitor Pages Visited.
So you threw up on your site something cool as an add-on. How were you to know that other webmasters would link to it and send a whole bunch of traffic your way? Well, now you know, so add some copy to the page to pull visitors into the rest of your site.

  You Should Monitor Website Performance - Always!

You Should Monitor Forms.
Are they all functioning? A good website monitoring service can keep tabs on them for you. The last thing you want is to have lost hundreds or thousands of subscribers because a sign-up form stopped functioning

You Should Monitor Shopping Carts.
Slow and complicated shopping carts are responsible for an estimated $25 billion in lost sales. Make sure yours is functioning properly. A good website monitoring service can watch this for you, too.

You Should Monitor Download Speed.
Clear your cache and test your pages. Hmm. Maybe those images are a bit large. Time to compress them, or even remove some. Remember that some people are on a much slower connection than you are. I use a satellite connection sometimes, but when I don't, my connection speed is 28K.

You Should Monitor Server Speed.
Are there problems with server speed? Maybe not where you are, but on the other side of the world. Global website monitoring can alert you to a transatlantic connection problem, so you can take it up with your web hosting service.

You Should Monitor Server Accessibility.
All the web hosts promise 99% accessibility. But is that for real? Who monitors them? By one estimate, 75% of inaccessibility is not on the hosting server, but rather on the Internets backbone network and in global routing. A global website monitoring service can help identify the problem, so that you can work with your web hosting company to resolve it before too many sales are lost.

You Should Monitor Server Up-Time.
Supposing that you've done a great job in deciding which host is right for you, the next thing that you have to do is to sign-up for their services. Obvious, right? Then come other things like setting the name-servers to point to your new host, getting used to the control panel, setting-up permissions, email accounts, ftp accounts and of course uploading files. Hopefully everything will be working smoothly and this task will be over in a few days.

You Should Monitor Fun.
If you are not having fun, audition for that drummer position in the local band. There is no point spending your life doing something that bores you. Webmastering should be fun.

Things You Should Monitor On Your Website