Internet MooLa

What Makes A Press Release Successful?

admin — Fri, 13 Apr 2012 22:03:12 +0000

What Makes A Press Release Successful? With so much information available on press releases, companies can get a little confused on what information they should include when writing their own. When it comes to what makes a press release successful start-ups can learn a lot by reviewing and implementing the strategies that work so well for large corporations.

1. Audience:

The press release is all about the content! The longer the press release the less interest it holds to the journalist and the less likely they are to publish it. Though your press release should always look to target your audience, press release writers must understand that the journalist is part of the audience. For example, you would not submit a press release for a cooking company to an industry magazine focused on tires and you would not contact the food editor for a press release about fuel.

2. Released too late for effectiveness:

When it comes to writing your press release, the news most be timely. Information should be written and distributed as soon as possible to make sure it still is relevant to current conditions. For example, distributing a press release two months after winning an industry reward would be ineffective; at this point, the information no longer has any value.

3. Released too late for a response:

The same standard applies when releasing information about an upcoming event sponsored by your business; writing the press release and attempting to distributed the day before an event is too occur doesn't provide enough time for a journalist to contact your PR person, verify the information, or write an article about it.

4. Contact information:

The contact person on the press release has an important role to play; if a key representative of your business is listed, he or she should be available for contact if additional information is needed. If a primary contact is unavailable and the deadline is near, you could miss free publicity and miss the chance of having your press release published.

5. Focus:

Great press releases say everything important in 300 to 500 words, companies that typically write longer press releases than this, can benefit from better focusing their press releases on one specific subject or topic about their business. For example when writing a press release to promote your new product, the focus should not be diverted by discussing other products or services offered by your business.

6. Quotes:

Often press releases contain quotes from key members of a business or even satisfied customers, anyone featured in a press release should be named and information should be given on how they represent your business.

7. Invert information:

The standard rule of writing a press release is opening with the most important details and ending with the least important. This style of writing is called an inverted pyramid. Some companies have misunderstood the purpose of an inverted pyramid. An inverted pyramid does not mean the information in the last paragraph or sentence is uninteresting. Keep in mind that the ending should include the lease relevant information but written in a way to engage.

Press Release

Product Sales Using A Hyper Responsive Opt-In List

admin — Tue, 10 Apr 2012 18:49:15 +0000

Product Sales Using A Hyper Responsive Opt-In List. Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people. The same goes for sales people who would go house to house and show a product and were simply turned down.

Now as people have approached the digital age, there is a faster way of doing it as that is through hyper responsive opt-in list. This is basically creating a mailing list and sending the information to people which will contribute to sales.

A person can do it in the office or at home and it can only be done if one is serious about making money online. This can work for people who want to do it full time or for those who just want some extra cash and do it part time.

Here are some benefits and features of using hyper responsive opt-in list;

1. With a click of the mouse, the product a person wants to sell can get to the customer in lightning speed. Surveys have shown that the average person will only buy a product only after being exposed to the ad or the message after 7 times. By establishing a customer base via the internet, one no longer has to search for new ones that much but rely on the existing clientele to further spread the word and increase sales.

2. Some people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy.

3. When a site has been made, it can be used to bring in additional revenue as new people who want to join the business can be charged for advertising.

4. This can also be used to propose joint ventures with other people making the business grow further.

To give further detail how it works, here is the step by the step process of hyper responsive opt-in list;

· The first thing to do is to determine what customers need. It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.

Marketing a product especially new ones takes time and money to establish itself. Profit is not made in the first sale but occurs when the customer decides to buy again or through repeat sales.

· The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered. Given that there are probably others who have been in the business longer, it is best to think of other names just in case it can no longer be used.

· A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn’t? What makes it unique and what service can it give as well?

· Just like a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

One does not need a wonder product to make it work. All it takes is a list of people who one can contact without being accused of spamming. Soon, this will get the attention of the right people and sales should start coming in.

Any business big or small must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.

Product Sales Using A Hyper Responsive Opt-In List

What Makes Press Releases Special?

admin — Thu, 05 Apr 2012 22:23:25 +0000

Press Releases. In business, publicity is everything; any business that has ever received negative publicity can understand how effective the media can be at creating a negative image. Press releases on the other hand can be used to showcase and cultivate the business image you desire. Through writing and submitting their press releases online and to print publications press releases can get a company positive feedback from other businesses, gain the attention of potential customers and gain free publicity when their press releases are published.

Unlike other forms of advertising press releases are not seen by your targeted audience as "hype". Since press releases are published by legitimate news sources, customers who purchase your product are more likely to trust and believe the information that is being provided. In addition, press releases help build a companies reputation and establish their place in the industry. New companies often choose to release one or two press releases a month in order to create a buzz around their product or service and inform customers of what value they can provide to their lives.

When media publications are creating year-end list, top ten lists and writing product reviews they also turn to press releases as sources for inspiration. A company that creates a well-written press release can gain additional exposure if their product is features at the top of a "best of" list or given an excellent product review.

Even for companies that choose to sign up for subscriptions to press release wires the potential sales growth is worth the expense. Though a company could pay several hundred dollars a year for a subscription to one or several of the major press release wires, these companies are able to send out press release to thousands of journalist who opt-in for these services; providing exposure to journalists who are actively looking for stories or products that they can create articles around. These services typically offer category choices so you can target press releases to industry specific publications, daily news sources, Radio and online news outlets.

Press releases are also beneficial to businesses because of their adaptability to both online and print media sources. Though online press releases are continuing to increase in popularity, businesses have the ability to target customers by taking advantage of both methods of contact. Companies can also add press releases to their own sites and use press media kits in order to tie in releases with other methods of marketing.

Press releases can also help a small start-up find potential investors for their product or service. Companies can get the most benefit from press releases by understanding and planning a marketing campaign that incorporate press releases as well as other form of advertising. By making press releases a key part of the business strategy of attracting new customers and keeping their company in the public eye companies can ensure their press releases continue to add value and increase the sales potential of their business as they grow.

Press Releases

BallinClicks – Bump Your Earnings Per Click!

admin — Mon, 02 Apr 2012 15:08:53 +0000

BallinClicks. Want an instant bump to your earnings per click? BallinClicks, an exclusive private network with thousands of offers, is offering a $50 bonus for every $1,000 in commissions you generate at their network. This is a chance to instantly increase your margins by 5% without any extra effort.

“What an easy way to offset the 5% Social Ads Tool (my Facebook ads manager tool ) tacks on to my ad spend every month,” I thought to myself.

Sweet deal right? Well, first you have to get in. As I mentioned earlier BallinClicks is a private network and they don't let just anyone in. They work exclusively with high volume and high quality affiliates and have a spotless reputation with their advertisers. This means they can negotiate ridiculous deals with advertisers and they work directly with over 1,000 of them.

Because BallinClicks Only Accepts High Quality Affiliates They Can Offer Some Attractive Perks

1. They attract high quality DIRECT advertisers. Over 700 of them to be exact.

2. They have ridiculous deals with advertisers, which they pass on to affiliates.

3. They have daily payouts. Yup, DAILY. They know their affiliates are good for it.

4. They have AWESOME payout bumps! Bumps are enforced to offers getting higher EPCs!

5. They have an internal super affiliate forum, BLOG and a weekly newsletter where they share tricks, tips and campaigns. So you'll always get updated about the happenings!

6. They offer the Meet and Beat guarantee. See an offer with a higher payout? Let your affiliate manager know and they'll sort you out.

7. They provide 24/7 support. Many networks claim this but how many actually follow through? Part of BC's commitment to excellence is their customer support and their seasoned AM's are available at all hours of the day and night.

8. They offer PayPal, Wire, ACH, Check with Daily, Weekly And Bi-Weekly Terms!

8. Great loyalty rewards!

Need I say more? Because that's enough to convince me. BallinClicks are very picky about who they let in to their network but for all the benefits they offer it's worth the 57 seconds it takes to apply. Plus their $50 bonus promotion is only active through MAY 2012. So take your shot, sign up today and start earning!

http://grind.ballinclicks.com/signup

For faster Affiliate approval, contact BallinClicks via AIM:ballinclicks SKYPE:ballinclicks or email approvals@ballinclicks.com

Interested in Advertising with BallinClicks? Contact Mr. Addison Miller at amiller@ballinclicks.com

BallinClicks

Does Your Business Plan Include Customers?

admin — Wed, 28 Mar 2012 21:43:21 +0000

Customers! Every business needs them. Most business use a business plan as a means of targeting customers and developing a strategic system of making contact with customers and presenting their business. Business plans also offer a means of reaching customers and showcasing your product. Although they are frequently used by businesses, press releases can be just as effectively used as a means of targeting customers by businesses who want to make a significant impact within their target markets. Businesses very often first establish a relationship with customers through emailing, mass postal mailings, direct contact and phone marketing. Then, after a first response relationship has been established, they will continue to deluge them with their product and service offerings and pitch to them through these means.

Although there are various tools that can be used to contact customers, a very powerful and effective tool used for targeting customers is by using the press release. The press release offers succinct company information, news on the company, the latest developments and changes within the company's leadership. Although most businesses do not think of press releases as being a targeted marketing strategy tool, if properly used, it can be quite effective as a means of targeting customers.

Once you have determined for your business what and who it is that you want to reach in any marketing campaign, you must then decide what the message is that you want to convey to that particular niche market. Again, here is the time to customize your message and make it fit the target customers that you are trying to reach. A generic pitch will not suffice since press releases are specifically about a particular topic, event, person or development. In addition, since press releases are usually customized campaign tools, your company should take great care to be sure to also customize any appeals and/or contacts that you have with target customer's while offering them your services. In other words, change things around so they do not all look the same. Customers do not want to read the same press release numerous times on different sites. Strategically change the wording or the flow of the press release to give a feeling of fresh, custom content. If your target customers are of a certain genre or have a particular lifestyle or personality, you can amend or personalize your press release to appeal to that sect of customers. Within the press release, it is essential to target the niche market's particular appeals. Determining your niche audience and your customer base are essential in planning how to target customers for your business.

Where do your press releases appear? Are they strategically planted in locales and places where they will receive the maximum exposure or are they selectively chosen to appear in certain places at certain times to a certain sect of individuals? Whatever the means of targeting customers is used by a business, the use of a press release in any instance is sure to garner the customers that fit your business mold and synchronize with your niche market.

customers

Building Brand Into Your Business

admin — Tue, 20 Mar 2012 21:48:10 +0000

Building Brand

Building Brand Into Your Business. Companies want to be known for what they do, who they are, what they offer and all of the lasting effects that come with it. In other words, they want to become a household name and to be the first thing that an individual thinks of when deciding with whom to do business. Consumers want to be a part of a business in the sense that they are helping to establish the brand identity through their following. In order to establish this type of thinking in a business, it is suggested that the business formulate a plan or an idea in which they can build brand and brand identity into their core marketing plan. Building brand into any business takes time, a concerted effort and making strategic steps towards deciphering what customers want and what they will buy. Knowing the difference between the two is essential. Keeping customers abreast of the company's changes and developments is also crucial in the companies place in its niche market. This can be established by preparing effective, timely, precise and well-written press releases that address exactly what the customer is looking for.

Building Brand With Press Releases

Press releases are an excellent marketing tool for company's that want more exposure and more "face time' with their potential clients. Building brand is important to businesses because it is essential that their names become synonymous with the product or service that they are selling. Just as gaining exposure for the business is key, it is also essential to retain that same level of interest for the business if the goal is to keep the customer coming back for more. When a company establishes its brand identity, it is thereby starting to establish itself also as a viable market force. Building brand identity can be achieved by distributing and disseminating frequent and pertinent company information through press releases that re targeted towards niche audiences.

Building Brand That Appeals To Your Customer

Finding what appeals to the customer is also a component of building brand into your business and retaining customers. This area of marketing is essential to the success of any company, any size. Market research surveys can help business owners better understand what it takes to target customers and find out what they want and what they will buy. This information can then be used in the company's press release to act as a motivational sales tool and entice the customers to buy.

Often, the reason that companies fail to build brand into their companies using press releases is because they fear that it will not work. They think that the press release should only be used as an announcement tool and not as a marketing tool, which is what a press release is. Quite the contrary is true. Using your company's press releases to build brand will work and will work well if it is implemented correctly.

To be effective at building brand into your company using press releases, you only need to ensure that your press release adequately mentions your company's products, objectives and customer service mission while also making the announcement that it was generated for.

Building Brand Into Your Business

LeadFlash – Carving Out A Dominating Top-Notch Network

admin — Thu, 22 Mar 2012 14:46:31 +0000

LeadFlash

Allow us to introduce you toLeadFlash, the leading network specializing exclusively in the subprime financial industry. And when I say specializing, I mean it's what these guys do 24/7, 12 months a year. With over a decade of experience in the payday loan lending arena, LeadFlash has continued to carve out a dominating position as one of the top-notch networks in the payday vertical.

Some exciting news from LeadFlash this month is the introduction of brand new offers featuring their proprietary EXPRESS FORM application! By using backend technology and an extensive consumer database, the EXPRESS FORM allows customers to submit their complete application with as little as 5 fields. This means you can start earning up to $120 per lead by collecting as few as 5 fields.

Here are just some of the offers featuring the EXPRESS FORM and a $120 payout!

TrustedPayday.com

911CashToday.com

LoansSoFast.com

LeadFlash owns and operates over 200 exclusive offers that have been professionally optimized to ensure you the highest application rates. Their direct relationship with 70+ premier Lenders provides you the most competitive sold conversions and the highest EPCs in the vertical.

And in case some of this is new to you, Lead Flash's team of well-known, industry veterans is available 24 hours a day to help guarantee your campaigns success. Their network provides real-time stats to analyze every aspect of your campaigns performance, as well as prompt payments and weekly payouts.

Own your own site? LeadFlash can also help you integrate through a HOST/POST campaign and offers a competitive List Management program.

If you have any questions about LeadFlash or would like to get signed up as an affiliate, feel free to contact their Business Development Manager, Lara Colucci, at Lara@leadflash.com. You can also sign up directly by visiting http://www.leadflash.com , or log in to Offervault to see more of their exciting new offers.

LeadFlash: Pioneers In Payday Loan Lead Generation
With over a decade of experience in the payday lending arena, LeadFlash continues to expand and carve out a prominent niche within the lead generation industry. With a staff of nearly 50 dedicated and passionate employees, we are attentive to each individual client, no matter how big or small. We have become a brand name that both Affiliates and Lenders can turn to for assistance in building their Payday Loan internet business.

Affiliates Maximize their earning potential with our Top Performing Offers
We own and operate the highest quality network of payday lead generation websites, guaranteeing the best returns for our affiliates. Our Affiliates experience both the highest conversion rates and payouts. Affiliates can earn over $120.00 per lead! LeadFlash provides real-time stats, allowing them to make the critical choices needed to increase revenue. Our experienced staff provides around-the-clock support, ensuring their success.

LeadFlash Makes Lead Buying Simple
LeadFlash’s proprietary technology processes thousands of quality leads per day. Our entire integration process is completed in less than 72 hours and we work with all CRM’s and/or proprietary loan management systems. We deliver the highest-quality leads, best-in-class service and support, and customizable features for lenders wanting the best buying experience. Making this process fast and effective for online as well as offline lenders, combined with a network whose up time is greater than 99.999%, LeadFlash clearly demonstrates an ability to help your business grow.
LeadFlash.com Earns Inc. 500 'Fastest Growing Private Company' Ranking
LeadFlash has been recognized by Inc. 500 as one of the "Fastest Growing Private Companies" and is part of the 2009 honoree list. With more than a decade of advertising and marketing experience in the financial services arena, LeadFlash continues to expand and carve out a prominent niche in the industry. Due to the tremendous increase in revenue since 2005, LeadFlash has earned the title of 28th fastest growing Advertising and Marketing Company on the Inc. 500 list.

LeadFlash

Posterous has been acquired by Twitter!

admin — Tue, 20 Mar 2012 17:57:14 +0000

Posterous

Posterous is Joining the Flock at Twitter

Big news: Posterous has been acquired by Twitter!

The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe. Plus, the people at Twitter are genuinely nice folks who share our vision for making sharing simpler.

Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.

You can find more information answers to other questions you may have here.

Finally, we’d like to offer thanks to all of our users, especially those who have been with Posterous since day one. The last four years have been an amazing journey. Your encouragement, praise and criticism have made us better. Thanks for that. We look forward to building great things for you over at Twitter.

Welcoming the Posterous team to the flock

Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.

We’re always looking for talented people who have the passion and personality to join Twitter. Acquisitions have given us people and technology that have enabled us to more quickly build a better Twitter for you.

An information network

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.

At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. See it in action.

Twitter for Businesses

Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience. Visit Twitter 101 for Businesses to learn more.

Posterous

Use Press Releases To Announce Your New Blog Or Podcast

admin — Tue, 13 Mar 2012 01:05:19 +0000

Press releases are a news style of writing, featuring information to announce or promote a business or an accomplishment. Companies usually distribute press releases to announce a sales achievement, to introduce a new start-up, because of wining an award, to promote an upcoming event or contest and for a variety of other reasons. For example, an online company can use a press release to announce a new blog or podcast, to detail a local award won by their small business, to announce a certain number of visitors to their site or to offer a free product or contest they are currently sponsoring.

By submitting a press release companies hope that their story will get picked up by the news media and given a wider exposure. Press releases are also commonly called press statements and news releases. Companies can choose to use press releases to contact local print media but increasingly it is becoming popular for small companies to write Search Engine Optimized press releases and submit them online for distribution to a number of different sites.

The objective of the press release is self-promotion when generating a press release a company will then send it out to various news media hoping that they will take this information to write an article about a company. Press releases are typically slanted to showcase a company in a positive light and written to provide interesting and useful information to the media. By making the content more entertaining, the chances of a press release getting picked up increases, especially when submitted to local publications, which may struggle to provide new news on a daily basis. Press releases should always answer the questions who, what, where, when, why and how.

There is an established format to writing a press release when submitting to journalist. For press releases submitted to newspaper outlets use of a company letterhead makes the press release look more professional. Companies contact information should be included, make sure to add any forms of contact that a potential customer could want to contact your business are included. The inclusion of your company name, phone number, business address, email and web site are standard. A contact person and contact number should also be provided in case the media has any questions or requires additional information.

The mileage on a press release tends to vary, with some companies using press releases on a weekly basis. Regardless of the type of company, a monthly press release is a good idea to showcase accomplishments to potential customers and catch the attention of others in similar businesses. As long as a press release is focused on newsworthy subjects, a business improves their chances of having it picked up and ran in the media.

Press releases are simple for most companies to write, often written by the public relations department of large companies most small companies choose to create press releases themselves or hire the services of writers who specialize in creating press releases. Regardless of the method used, the cost is still much lower than the cost associated with most other forms of marketing a product or service.

press releases

Rakuten LinkShare – New Logo

admin — Fri, 09 Mar 2012 21:52:26 +0000

Rakuten LinkShare: Leading Performance Marketing Network Debuts New Logo

New York -- February 23, 2012 -- Rakuten LinkShare announced today that it has changed its logo from “LinkShare, a Rakuten Company” to “Rakuten LinkShare.” The move reflects the strategy of LinkShare’s parent company, Rakuten, to increase awareness of the Rakuten brand around the world as a leader in internet services including e-commerce and online marketing.

The updated logo also signifies the importance of performance marketing within Rakuten as a key strategy for driving results for its clients. The company continues to enhance the LinkShare platform, which has consistently achieved record-breaking network sales since being acquired. Same store sales in the LinkShare network in the U.S. increased 34% year-over-year in 2011 alone.

“The new Rakuten LinkShare logo marks an important milestone in the evolution of the LinkShare brand,” said Yaz Iida, president and CEO of LinkShare. “As Rakuten expands its global presence, the LinkShare platform will continue to drive results and create new opportunities for advertisers and publishers through increased market reach and additional services.”

Acquired by Rakuten in 2005, Rakuten LinkShare was recently ranked the #1 Affiliate Marketing Network according to an annual survey of more than 5,000 online advertisers, publishers and agencies.¹

In 2011, Rakuten LinkShare signed several hundred new advertisers and thousands of new publishers to its network throughout the US, Canada, UK, and Japan. In addition to full-service and self-service affiliate marketing solutions, Rakuten LinkShare also offers search marketing and multi-channel lead generation services.

About Rakuten LinkShare Corporation
LinkShare Corporation provides e-commerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. For more information, please visit: www.linkshare.com.

¹Source: Survey facilitated by mThink Media.

About Rakuten
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

Media Contacts:

Scott Allan
LinkShare
646-943-8200
scott.allan@linkshare.com

Additional Resources
Check out the LinkShare Blog
Follow us on Twitter @LinkShareblog